Cookies · 4CM

Last updated 21 July 2026

What we use, and why

Category	What it is	Needs consent?
Essential	A single entry in your browser’s local storage recording the cookie choice you made here, so we don’t ask you again on every page.	No
Analytics	Aggregate measurement of which pages are read and which links are used, so we can tell what is worth writing more of. Not loaded at all unless you accept it.	Yes — off by default

What we don’t use

No advertising cookies, ad networks or ad SDKs.
No cross-site tracking, fingerprinting or data brokers.
No social media tracking pixels.
No third-party fonts. The typefaces on this site are served by us, so loading a page does not disclose your IP address to a font provider.

This is a commitment, not a current configuration. 4CM serves no advertising or third-party marketing technology, for any visitor of any age.

How consent works here

Nothing optional runs before you choose. The analytics tag is not merely disabled until you accept — it is never added to the page.
Refusing is as easy as accepting. Both buttons on the banner are the same size and the same prominence. Neither is hidden behind an extra step.
Nothing is pre-ticked. The optional category starts off.
The site works fully either way. Refusing costs you nothing.
We ask again after twelve months, so a decision you made a long time ago doesn’t stand forever.

Changing your mind

Use the button below at any time. It clears the choice stored on this device and brings the banner straight back.

You haven’t made a choice yet — the banner is showing.

You can also clear site data for this domain in your browser settings, which has the same effect.

The app is separate

This notice covers 4cmcoaching.co.uk. The 4CM application has its own storage — including the sign-in session that keeps you logged in — and its own notice, which you will find in the app under Legal.

Questions