Clubs & academies
Give every coach a shared development framework while the coaching still adapts to each age group, team and player — and keep the safeguarding, retention and data-protection work that sits under it in one place.
One development methodology across every team, and the governance underneath it — clearances, welfare routes and retention — reduced to an afternoon a season rather than an evening a week.
Club playing principles and a season curriculum that every coach’s sessions are planned from — the Brain keeps both in front of it, and flags a team whose principles do not yet cover all four phases. Corner weightings set at club level, with a bounded override per team.
Guidance that adapts to each coach’s experience, from first season to Cat 1, plus a fortnightly growth check-in and rating calibration so two coaches mean the same thing by the same score.
Corner coverage across every team, welfare flags, rating calibration between coaches, and where the gaps are — without opening twelve spreadsheets.
Teams, squads and coaches under a single organisation. Import a season’s worth of players from a CSV rather than typing them in. Age groups from U6 to U18 in the same club.
DBS and FA safeguarding status tracked per coach, with expiry warnings before they lapse and enforcement when they do. A lapsed coach loses access to the things a cleared coach should be doing.
A named welfare officer per club, a reporting route on every screen, and a concern log only the people who should see it can see. Not an email address in a footer.
Set how long each kind of record lives. A nightly job flags what is past its date and an administrator approves the batch. Consent records are never deleted.
The legal relationship
This is the single most important thing a club needs to know about a supplier holding children’s data, so it is on a page rather than buried in a contract.
Under the UK GDPR, whoever decides why and how personal data is processed is the controller. For everything about your players, coaches and parents, that is your club. 4CM holds and processes it on your documented instructions, under an Article 28 data processing agreement that forms part of our subscription terms.
We are not a joint controller and we are not an independent controller of your club’s data. The only things we decide for ourselves are our own business contact details for your club administrator, and genuinely anonymised aggregate statistics that can no longer identify anyone.
Our sub-processors — hosting, AI models, email — are listed with what each one receives, and every one is bound by its own Article 28 terms. Player names are replaced with pseudonyms before anything goes to an AI model.
Questions clubs ask
We would rather have a twenty-minute conversation about whether 4CM fits your club than have you find out later that it doesn’t. Tell us your age groups, how many coaches, and what you are using now.
Free while we’re in beta — there is nothing to buy today. A coach can sign in and evaluate 4CM on their own straight away. Setting up the club itself is a request you make to us: we go through the agreement with you first, and your coaches only see player information once your welfare officer has recorded their clearance.